The Marketplace Webinar Series

Social Enterprise Alliance presents the Marketplace Webinar series.

This series will explore the growing landscape of conscious online marketplaces and equip social enterprises with the knowledge and tools they need to access these markets and sell their products. Many social enterprises only sell on their own websites, thereby missing out on opportunities for expansion of their audience and profits. And as a social enterprise, when your profits increase, so does your capacity to affect greater change.

Marketplace 101: The Landscape and Potential

Tuesday, July 16th | 2pm CT 

$35 | FREE for SEA & REDFworkshop members

Are you ready to leverage the growing conscious consumer movement to grow your social enterprise? Marketplace 101: The Landscape and Potential is a broad overview of various e-commerce social enterprise marketplaces, featuring insights from the organizations that sell there. We’ll discuss the power of e-commerce platforms, the benefits of increased exposure and sales and how you can begin to assess which marketplace is right for your product.

Join us on July 16th at 2pm CT and hear from Bright Endeavors’ Allie Sundet, Women’s Bean Project’s Kelly Bell and Kozm’s Derek Sabori. This is the first installment of the Marketplace Webinar Series is powered by REDFworkshop and Social Enterprise Alliance.

Crowdfunding for Social Enterprises: The Formula for Success

Thursday, August 1st | 3pm CT 

$35 | FREE for SEA members

Crowdfunding is a fantastic way to launch or grow a social enterprise, but the majority of crowdfunding campaigns fall short, often due to a few common mistakes. In this webinar, hosted by Rank & File Magazine, Tom Dawkins, CEO of StartSomeGood, will share his proven insights to give you and your campaign the best chance of success. StartSomeGood has one of the best outcome rates in the industry, and through their “5 C’s of Successful Crowdfunding” model, you’ll learn to avoid common missteps and develop a plan to reach your goals.

What you will learn:

    • Different crowdfunding models and how to think about them
    • What separates crowdfunding campaigns that succeed from those that fail?
    • Selecting a realistic financial target for your campaign
    • Identifying your potential supporters and how to target them
  • How to craft stories that inspire support

Register here and join us on August 1st!

Past Webinars

To access past webinars, login to your SEA account and visit our Webinar Archive. Please note you must be a dues paying member of SEA to access these webinars.

SEA Presents the Sustaining Impact Webinar Series: A Partnered Webinar Series Hosted by Rank and File

Social Enterprise Alliance is thrilled to partner with social entrepreneurship publication, Rank & File Magazine, for a special webinar series. The ‘Sustaining Impact’ series will dive deep into human-centered business strategies to elevate your sales and your social impact.

Construct Your Brand and Connect with Your Customer

Join Rianne Klein Geltink of Impact Business Base to learn her proven method to create an effective brand message. She’ll explore who the real hero in your marketing story should be and what roles the other actors (your product/service; your cause) play in the story. Participants will walk away with a clear process of how to construct your brand message, the five key ingredients your website needs to increase conversions and the single biggest thing to remember when communicating with future customers.

SEA members can login and view a recording of this webinar here.

Increasing Sales Using the Human-Centered Sales Funnel: A 2-Step Process

Join Kari Enge of Rank & File Magazine to learn how to set up a more effective, “human-centered sales funnel,” (i.e. the customer’s journey from discovery to purchase, centered on human connection and behavior) for your social enterprise. In this practical workshop, Kari will take you step-by-step through the elements of the sales funnel and coach you on how to use each component to create an authentic, impactful sales process that will increase your social impact and sales at the same time.

SEA members can login and view a recording of this webinar here.

Elevating Your Purpose & Profits Using Ikigai

Are you an entrepreneur looking to align your social enterprise with your values for increased purpose and profits? Ikigai is a Japanese philosophy that translates to “a reason for being” and is found at the intersection of one’s sense of purpose, meaning in life, feeling of joy and well-being. Join us, in partnership with social entrepreneurship magazine Rank and File, in exploring this concept with Creators for Good’s Solene Pignet in a practical online workshop.

SEA members can login and view a recording of this webinar here.

2018 Webinar Series: Behind the Scenes of Social Enterprise

Business Basics for the Holiday Season: A Two-Part Series

Part 1: Capturing Consumers / Part 2: Turning Donors into Customers

The holiday season is a key revenue-driving time and a vital fundraising season for social enterprises, so it’s important to prepare and make the most of it. To help you get ready, we’ve crafted a mini webinar series “Business Basics for the Holiday Season.”

In this two-episode series, we’ll cover both the sales and fundraising sides of preparing your social enterprise for the gifting and giving season. Hear best practices for marketing your product in Part 1, “Capturing Consumers,” then learn how to translate those sales into donations in Part 2, “Turning Customers Into Donors.”

SEA members can login and view a recording of this webinar here.

Workplace Well-Being and How to Build a Thriving Culture

A healthy office culture is paramount to the success of any business. When employees are motivated and inspired, teams can better work together to produce excellent work and create an office culture that scales with the growth and change that comes over the years. For our fourth Behind-the-Scenes webinar episode, we’re covering the importance of employee/workplace well-being, how to engage your team and how this contributes to building a healthy office environment (that lasts).

Led by talent expert Michelle D’Agrosa from You’ll hear the top lessons she’s learned from implementing employee well-being programs at IDEO, as well as receive tools on how to build a thriving social impact culture in your organization. Perfect for leaders and supervisors (or members!) of teams focused on changing the world.

SEA members can login and view a recording of this webinar here.

Social Media for Social Impact: An Expert’s Guide

Leveraging social media for your organization is about more than having an online presence, it’s a tool for engaging your community, acquiring new supporters, selling product and even fundraising! In this month’s webinar, we continue our deep dive into the digital space by teaching you, platform by platform, how to build your brand, further your mission and grow your revenue using social media (alt: the tools right on your desktop). We asked digital strategist and social media expert, Helene Imperiale, to lead us in this in-depth workshop and she’s offered to guide us through her arsenal of insider knowledge.

SEA members can login and view a recording of this webinar here.

Digital Marketing in 2018

It’s 2018. Having a digital marketing strategy is no longer just helpful, it’s essential. Which raises the question, how do you master social media, branding and digital marketing to work for your business? With algorithms changing and new platforms popping up every day, it’s more important than ever for your organization to have a plan. This month in our Behind-the-Scenes webinar series, we’re diving into the digital space to help you build your strategy.

Taught by speakers from successful social businesses NISOLO and The Good Trade, you’ll learn digital marketing tips and tricks, how to determine what’s working and what’s not, leveraging influencers for your brand, affiliate programs and more.

SEA members can login and view a recording of this webinar here.

To Acquire or Not to Acquire: Acquisitions in Social Enterprise

In this webinar, we hear from Buddy Teaster, CEO of Soles4Souls. Buddy championed the organization through a turnaround and is now working to scale their operations and impact. Last year, Buddy was presented with the option to acquire another nonprofit. How do you analyze a choice like this? Acquisitions can be a great path for scale but what factors determine whether it’s a good deal and a good fit? Watch it now and learn from a social enterprise expert on how to navigate opportunity and increase impact.

SEA members can login and view a recording of this webinar here.

Social Finance Webinar Series:

Social Finance Webinar #6: Financing for Community & Economic Development

At SEA, our vision is for social enterprise to reach its potential as a force for more effective and sustainable social impact. Often times, this impact is most deeply felt at the local level, which is why social enterprise can play a crucial role in supporting community and economic development.

Do you have a social enterprise in need of funding that you believe is bettering the community you live in? Are you interested in learning more about how Community Development Financial Institutions (CDFIs) and Microlending organizations are contributing to community-supporting social enterprises? Then tune in to the sixth and final webinar in SEA’s Social Finance Webinar Series. Leaders from Opportunity FundMACED and the United Virginia Education Fund, will tell you more about their investment work in the community development space, as well as provide real case studies where their funding allowed social enterprises to make a real difference in their communities.

SEA members can login and view a recording of this webinar here.

Social Finance Webinar #5: Raising Investment Capital

Do you have a venture in mind but no funding to start? Have you received some funding but find your enterprise stalling out? The Raising Investment Capital webinar is created to give you a practical, actionable roadmap to plan your path to funding and mobilize your venture.

Tune in to this in-depth interview with Lisa Curtis, founder and CEO of Kuli Kuli — a mission-driven moringa superfood company that is helping Americans get their “greens on the go” and has raised over $4.5M in capital — as she gives us a personal account of her funding journey. Interviewed by Hannah Pechan, Director of SEA Nashville, Curtis will share how she navigated investment options, types of funding she used, challenges she faced and what she might do differently if given the chance. With 20 minutes of Q & A, don’t miss this chance to ask your questions and hear a personal account of successful social enterprise funding.

SEA members can login and view a recording of this webinar here.

Social Finance Webinar #4: Impact Investing 101

Recorded October 26th, 2017

Impact Investing 101 features Victoria Fram with Village Capital and Investments, and is an informative resource for social entrepreneurs who want to begin funding, but first need a crash course in investing as a whole. It’s already tough to navigate finding investors, making it all the more important to feel confident about the process of investing itself to help you plan your pitch. This short, 30 minute webinar takes you back to the basics. It will leave you with a clear definition of impact investing, a solid understanding of an investor’s process and a clear description of the types of investments available for social entrepreneurs. What better way to learn what investors are looking for in terms of social and financial returns, than hearing from an investor firsthand? Increase your knowledge by downloading the webinar below today!

SEA members can login and view a recording of this webinar here.

Social Finance Webinar #2

Social Finance Webinar #3: Financing Through the Lens of the Social Enterprise

June 27th, 11:00 am – 12:15 pm CDT
Online, $35 for non-members

Thus far in our Social Finance Webinar Series, we’ve discussed funding options with foundations, lenders and other funders. But what is the experience actually like for the social enterprises receiving the funding? Join Social Enterprise Alliance (SEA) on June 27th at 11am CT for our third Social Finance Webinar, Financing Through the Lens of the Social Enterprise. This webinar will provide an in-depth look at sources of funding, expectations vs. reality, comprehensive financing strategies and real-life challenges, all from the perspective of the social enterprises themselves. Attendees will learn about grants, loans, bonds and more, featuring experienced fundraisers from RecycleForce, Center for Employment Opportunities, Common Energy and DC Central Kitchen.

SEA members can login and view a recording of this webinar here.

Social Finance Webinar #2

Social Finance Webinar #2: Innovative Financing Options for Social Enterprises

May 24th, 3:00 pm – 4:00 pm CDT
Online, $35 for non-members

Many social enterprises find themselves in a deadlock: foundation funding isn’t the right fit, but they’re not ready for an equity investment. So what financing options are available to them? Join Social Enterprise Alliance (SEA) on May 24th for our second Social Finance Webinar, Innovative Financing Options for Social Enterprises. In this webinar, attendees will discover some of the niche funding opportunities accessible to non-profit and for-profit social enterprises alike. Our panel of experienced sector speakers from Heron Foundation, Sorenson Impact Center and RSF Social Finance will discuss mission-related investments (MRIs), low-interest loans (debt investments) and Social Impact Bonds (SIBs). 

SEA members can login and view a recording of this webinar here.

Disclaimer: This webinar is not focused on applying for funding specifically from Heron Foundation, Sorenson Impact Center or RSF Social Finance, but rather a look into the landscape of social finance and capital from the perspective of the funder.

Social Finance Webinar #1

Social Finance Webinar #1: Financing Non-Profit Social Enterprises

April 27th, 3:00 pm – 4:00 pm CDT
Online, $35 for non-members

Are you struggling to raise funds to finance your social venture? Are you unsure of where to start looking? Join Social Enterprise Alliance (SEA) on April 27th for its first Social Finance Webinar, Financing Non-Profit Social Enterprises. This webinar, meant to demystify social finance, will empower non-profit social enterprises with the knowledge they need to successfully raise capital. Attendees will gain insight on foundation funding and grants, federal funding and the Social Innovation Fund (SIF) and program related-investments, featuring sector speakers from The Kresge Foundation and SEA member REDF.

SEA members can login and view a recording of this webinar here.

Disclaimer: This webinar is not focused on applying for funding specifically from The Kresge Foundation or REDF, but rather a look into the landscape of social finance and capital from the perspective of the funder.