Matt York is the Executive Director of illuminAid. He founded Videomaker Inc., a leading publisher on video production, in 1986 in Chico, California. Currently, the magazine’s readership exceeds 50,000 and the website surpasses 500,000 unique visitors monthly.


Matt founded illuminAid in 2008 because of his genuine passion to make a difference in the developing world by bringing change through video. He is also the founder of Videomaker Inc., a leading publisher on video production. Matt’s expertise in video electronics led him to spearhead the design of small but rugged equipment suitable for use in remote areas in the world’s 70 poorest countries which allows people living in disconnected communities to tell their own stories. illuminAid’s interdisciplinary intervention empowers people to learn the most vital lessons including farming practices, health care, literacy, and post-conflict reconciliation.