L. Brian Jenkins



L. Brian Jenkins

L. Brian Jenkins, Founder and President of Entrenuity, NFP and StartingUp Now Business Solutions, Inc., has successfully provided entrepreneurship education, training and small business development for over 20 years in Chicago, nationally, and abroad.

Under Brian’s leadership, both organizations have successfully launched businesses that have generated over millions of dollars in revenue and helped countless entrepreneurs with their business plan development. Brian has led entrepreneurship training workshops for teachers and youth workers and is directly responsible for training thousands of urban young people in the fundamentals of entrepreneurship and financial literacy, in addition to teaching character/integrity based business operations.

In 2016, Brian launched mox.E, a co-work space and business incubator dedicated to coaching, connecting and capitalizing, particularly minority entrepreneurs. Mox.E’s mission is to build a strong business-focused community that supports ethnic diversity and fosters the spirit of entrepreneurial collaboration for success.

In Jan 2018, Entrenuity purchased Overflow Coffee Bar in the South Loop, and then in 2019, expanded its coffee division by purchasing the Common Cup in Rogers Park. The purchases fit with Entrenuity’s expanded mission of not only launching new businesses, but also developing existing businesses in the community. These ventures create employment, skills training and real-time opportunities for entrepreneurs, while increasing sustainability for existing businesses and Entrenuity.

In January 2021, Entrenuity moved to its new headquarters on Michigan Avenue in the South Loop and relaunched Overflow Coffee and Mox.E Coworking in their newly renovated home–formerly the home of Vee-Jay Records, one of the first (and largest) independent, black-owned record companies in the world, responsible for releasing the first Beatles’ recordings in the US. Entrenuity’s new facility offers enterprise-level technology in a warm, welcoming space where guests, coworking members and the community can feel at home and inspired to make things happen.

Brian has served as adjunct faculty at Moody Bible Institute, Illinois State University’s College of Business, The Urban Ministry Institute inWichita, KS and at North Park University’s School of Adult Learning, focusing on entrepreneurship education. He is a graduate of the University of Iowa with dual Bachelor of Arts degrees in English and Religion. Additionally, he earned his Masters of Arts in Theology from Wheaton College Graduate School and is the author of StartingUp Now: 24 Steps to Launch Your Own Business and Know More Nonprofits: Moving From Dependence to Sustainability. Brian has been married for 26 years to Dr. Jenai Jenkins and they’ve been blessed with 3 children: Bria (24), Braxton (21), and Brooke (13). Brian and his family live in the Austin Community on Chicago’s west side.