Ipek Erdogan Trinkaus



Ipek Erdogan Trinkaus

Senior brand strategy, marketing, and innovation leader with 14 years of experience in consumer goods and healthcare, with deep expertise in infant/children and adult nutrition. Led a career path with unique width and depth – global, regional, and in-country roles; emerging and developed markets; large multinational organizations and privately owned, entrepreneurial companies; building new brands and accelerating mature brands. Functions as a business leader with experience, skill set and passion to tackle high level strategic problems as well as hands-on execution; with a focus on making a profound impact on the businesses, people, and the world.
• Set vision and crafted growth charters for brands and businesses, and successfully launched several new consumer and healthcare products around the world with compelling integrated marketing communication campaigns (Consumer, Healthcare Professional, PR, Traditional media, Grassroots, Digital, Trade) and demand creation programs that engaged various stakeholders and partners, and delivered results.
• Led evolutionary and breakthrough innovation for new products, design, packaging, and storytelling – from ideation, insights/market research, and concept development, through cross-functional project leadership and market launch.
• Built expertise in businesses with hybrid marketing models (Consumer and Health Care Professional/Institution) and marketing to moms/patients/caregivers.
• Passion for social entrepreneurship and social enterprises, cause marketing, health and nutrition, women’s rights and motherhood topics, infant/children development, education.