New Webinar: Business Basics for the Holiday Season
Part 1: Capturing Consumers | Part 2: Turning Donors into Customers
Sept. 26, 2018 11 a.m. CT | Oct. 3, 2018 11 a.m. CT
Online • $35 for one episode, $50 for both • Free for Members
The holiday season is a key revenue-driving time for social enterprises, so it’s important to prepare and make the most of it. To help you get ready, we’ve crafted a mini webinar series “Business Basics for the Holiday Season.”
In this two-episode series, we’ll cover sales from both the for-profit and non-profit social enterprise perspective, to prepare you for the gifting and giving season. Hear best practices for marketing your product in part 1, “Capturing Consumers,” then learn how, from the non-profit social enterprise angle, to translate donations into sales in part 2, “Turning Donors Into Customers.” Register for one or both episodes and get your social enterprise ready!
Each episode is hosted by successful social enterprise leaders with valuable experience in these areas. We’ll have a live Q&A portion for each webinar, too, so come with questions!
Registrants will receive instructions on accessing the webinar via email. Registration is free for Social Enterprise Alliance members. To access the discount code, login to your account and visit the Discount page. To learn more about the benefits of SEA membership, visit our online Membership page.
Overview of SEA’s 2018 Behind-the-Scenes Webinar Series
Have you ever wondered how successful social enterprises managed to get where they are? What are innovative ways to leverage challenges, changes, and unexpected transitions to the benefit of your social enterprise? How have leaders mastered the art of messaging their impact and telling their story? Join us for our Behind-the-Scenes webinar series, where we learn from successful social businesses and explore the answers to these questions each month.
In past webinars, we’ve covered: Acquisitions, digital marketing, social media, workplace wellbeing and culture. Members can watch and learn from past webinars by logging in and heading to our webinar archives.
Past Webinars in the Series
Digital Marketing in 2018
April 11, 2018 11 a.m. – 12 p.m. | Members can watch a recap, here.
Having a digital marketing strategy is no longer just helpful, it’s essential. Which raises the question, how do you master social media, branding and digital marketing to work for your business? With algorithms changing and new platforms popping up every day, it’s more important than ever for your organization to have a plan. That’s why we hosted Digital Marketing in 2018 to help you build yours. This online workshop is taught by speakers from successful social businesses NISOLO and The Good Trade, Devon Murray from Brand Partnerships and AmyAnn Cadwell, The Good Trade’s Co-Founder. Among other things, you’ll learn:
- Digital marketing tips and tricks
- How to determine what’s working and what’s not
- Leveraging influencers for your brand
- Utilizing affiliate programs
To Acquire or Not to Acquire: Acquisitions in Social Enterprise
February 21, 11:00 am – 12:00 pm CT
Online, $35 for non-members
In this webinar, we hear from Buddy Teaster, CEO of Soles4Souls. Buddy championed the organization through a turnaround and is now working to scale their operations and impact. Last year, Buddy was presented with the option to acquire another nonprofit. How do you analyze a choice like this? Acquisitions can be a great path for scale but what factors determine whether it’s a good deal and a good fit? Watch it now and learn from a social enterprise expert on how to navigate opportunity and increase impact.